Reviewing the development history of office furniture marketing. Throughout the national furniture monopoly model, furniture sales experienced from no marketing to marketing, from no specialty stores to specialty stores, from small shops to large shopping malls, from local areas to all over the country. , From low-grade furniture to high-end furniture, from furniture products to office supplies, from the primary market to the tertiary market, from a single product to a series of products, from grasping quality to rebranding, from branding to cultural communication, and so on. . At present, what kind of changes in furniture stores can open new chapters and find new outlets?
Experiential professional stores gradually become mainstream
Most of the furniture stores did not include office furniture, and even if they did, they did not promote it as the focus. Similarly, the large office furniture store like Shunlian Furniture City and the North District exhibited a large number of professional office furniture stores. Looking at the environment of office furniture stores in various regions, it is not difficult for consumers to find that the traditional layout has become less and less, and it is replaced by a well-furnished, modern, functional office layout. The reporter observed that the current furniture store environment gradually evolved into an experiential situation showroom. The store environment pays more attention to the feelings of consumers, more emphasis on comfort and experience, and convenient shopping.
Theme scenario experience is real and vivid
The theme of the exhibition hall is that it combines the advantages of many commodities to simulate a real office environment. This sales model better reflects the office furniture with the mix, use and furnishings, is an intuitive consumption model, easy to cause consumer desire for consumption, help consumers choose. Each area has its own theme, divided by simple style, European style, pastoral style, fashion style, classic style, etc.; according to position level, the president's office, manager's office, and staff office; according to the department's functions, it is divided into the financial room, the front desk, Scenes such as screens, conference rooms, banquet rooms, and lounges were simulated. The corresponding office models were placed in different combinations of office appliances to highlight the brand's dominant products. The style was unique, and the style and layout of the office site were also clear.
Solution experience soon
The optimization solution for the office environment has always been impossible for consumers, and the emergence of the theme situational experience professional office furniture store has solved the problems of consumers. The professional office furniture store has been fully integrated with space planning. Decorative accessories, color aesthetics, lighting applications, and even metaphysical theories, etc. In the broad office furniture field, the “Model House” office built with the theme gives consumers multiple reference templates to realize the entire “space, furniture and people”. The harmony and unity among the consumers, this fresh and special display mode allows consumers to have a clearer idea of the office environment and help consumers to easily purchase. Experiential office furniture stores can be said to be a historic shift in the furniture industry and are irreversible consumer trends.
As the many advantages of the theme situational experience store model meet the needs of modern people's working life, it has become one of the development trends of many office furniture stores. Office furniture and office environment professionals believe that the future of office furniture stores will tend to be intelligent With modernization and experience, you can experience immersive experience in a molded office. The theme situation experience professional office furniture store will allow customers to have a new experience and experience, so that the original very boring office furniture procurement into a very comfortable and enjoyable.